Morrisons announced today that it will donate more than half a million meals to local pet rescue centers to help feed cats and dogs nationwide – after demand for food for pets increased during the lockdown.
It comes as major UK supermarkets have warned they are facing shortages of cat and dog food, following an unprecedented rise in the number of pet owners last year.
With millions of additional cats and dogs to be fed in UK homes, the need for pet food has increased dramatically.
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In response to increased demand, Morrisons responded by reserving half a million meals in an effort to support local animal shelters.
Its network of ‘community champions’ will work closely with their local shelters to distribute meals across the UK.
Faye Atkins, pet food buyer at Morrisons, said: âThroughout the pandemic we have been focused on feeding the nation, so it felt right to support the pets that might not have found their forever home yet.
“We hope this donation will go some way to support the many shelters that are doing a fantastic job taking care of some of our most vulnerable animals.”
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Earlier this week, the supermarket giant announced that it was working closely with its suppliers to invest in increasing their capacity, and told customers that even though there was not 100% uptime in the stores there was “a lot of stock”.
Sainsbury’s also revealed it was seeing an increase in demand for sachets of pet food, but said it was “working hard to maintain stock levels”.
Likewise, Tesco said packets of branded cat food were experiencing “particularly high demand,” but said it was working closely with suppliers to meet customer needs.