Viral cat video increases donations, adoptions for Georgia pet shelter


An image from the official Furkids Kitty Kommercial video.

Source: Furkids Animal Rescue and Shelters

Viral cat videos cost a dime a dozen, but this one is helping homeless animals to be adopted and increasing donations from shelters.

Furkids, an Atlanta-based nonprofit that operates the largest no-kill pet shelter in the Southeast, has seen adoption requests rise 25% since the video was released on Dec. 23.

The video, which has been viewed over 4.1 million times on YouTube, was improvised and created in about 30 minutes at the organization’s shelter. Paul Preston, a native of Atlanta who works as a contractor with a local rental property management company, wowed viewers with his simulated car salesman approach to peddling cats.

Between donations and merchandise sales, the organization has raised more than $ 13,000 since the video’s release, including a single donation of $ 5,000, according to Samantha Shelton, founder and executive director of Furkids.

“We received 80% more donations of items on our Amazon wishlist this week than we normally would receive,” she told CNBC.

It costs about $ 6,000 a day to run the Georgia shelter and over 60 percent of the workforce are volunteers. In addition to an increase in donations, Shelton noted that requests for volunteerism have also increased.

Despite a snowy weekend in Georgia, Shelton currently has 50 approved applicants ready to adopt animals this week. She predicts that with walk-in applicants, that number could easily double. Last year, the group found homes for 3,200 pets, two-thirds of which were cats.

“Although our adoption rates have been high, we still have more pets than adopters, and we are grateful for Paul Preston’s humorous approach to adoption,” Shelton said. “His article resonated powerfully and made us recognize that humor touches and motivates people … At Furkids, we hope our video inspires people around the world to adopt homeless cats and dogs and support their families. own local shelters. “


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